Small business marketing with storytelling

Storytelling Techniques to Boost Your Small Business Marketing ROI

Content, Marketing, Medical Marketing / February 19, 2024 / 5 minutes of reading

Crafting engaging content is a crucial aspect of small business marketing. As such, finding innovative ways to grab your audience’s attention is vital to boosting your return on investment (ROI). In a highly competitive market, where consumers are bombarded with countless advertisements every day, storytelling has emerged as a powerful tool to capture an audience’s […]

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email marketing boost sales existing clients

Boost Sales With Email Marketing to Existing Clients

E-Mail Marketing, Blogs, Content / September 15, 2023 / 6 minutes of reading

While many businesses put the most effort into acquiring new customers, it is crucial to not overlook the potential of your current client base. Your best new clients are your existing clients. By delivering exceptional service to your existing clients, you will unlock new opportunities to invest in acquiring fresh clients. To maximize your success,

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The Importance of Fresh Website Content

Blogs, Content / February 8, 2022 / 1 minute of reading

We advise all our business clients to add add fresh content to their websites. Why? This WebsiteMagazine.com article discusses the importance of blogging as a way to generate fresh content and inbound links. According to the article, companies that actively blog receive 97% more inbound links than those that don’t blog. These links have a

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What Is a Website Privacy Policy?

Content, Websites / November 30, 2021 / 2 minutes of reading

To make users feel more comfortable with visiting your website, we recommend our clients post a privacy policy. Because users have concerns about their personal information being released and shared, a privacy policy on your website has become very important. Use it to inform your visitors of just how protected their personal information is when

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Your Business Is Talking. Do Your Clients Listen?

Blogs, Branding, Content / January 15, 2017 / 3 minutes of reading

Embed from Getty Images 4 Steps to Make Your Small Business Stand Out In my work as a tactical marketing specialist, I have an amazing opportunity to work with many unique and passionate small business owners. Becoming immersed in their marketing needs and learning about their company is an invigorating part of what I do. Time

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Website Tip: Our Team Page

Content, Websites / September 13, 2016 / 2 minutes of reading

Q: Our service-based company has a large staff. Do we need to list ALL our employees on the website Our Team page? A: For businesses that have a large staff, but want to limit the “noise” on their website and instead market with a concise, targeted message, consider drafting a list of criteria to help decide

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Top 10 business communication peeves

Content, Marketing, Social Media / July 30, 2014 / 2 minutes of reading

With “Top 10 Grammar Peeves” circulating the Internet recently, I decided to create my own list of peeves but with a slant on business communication (emails, letters, social media posts, etc.). I know written communication is more informal than it was years ago, but it’s still about presenting yourself in the best possible way—whether communicating

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