Branding

small business marketing personal preference in branding

Small Business Marketing: The Curious Role of Personal Preference in Your Brand, 2 Case Studies

How much of a role does personal preference play in small business marketing? Even for larger corporations the business brand can be inherently connected to the identity of its CEO, president, or practice owner. Think Dave Thomas of Wendy’s or Steve Jobs of Apple. For small business owners, their practice is often an extension of

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Grass-roots marketing: The power of “Thank You”

Here’s an eye-opening statistic: In a recent survey by the Advertising Specialty Institute, 68% of customers said they will stop using business services if they feel under appreciated  The lesson is a simple ‘thank you’ goes a long way. Thanking customers for their business over the phone, in person, by mail or by e-mail helps strengthen relationships. Want

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