Newsletters aka eNews: Most Cost-Effective and Efficient Marketing Tools

The number of small businesses and medical practices that do not take advantage of routinely distributing newsletters or eNews is astounding. With platforms like MailChimp and Constant Contact, most organizations today can create a newsletter for no annual fee or monthly subscription cost. A newsletter is one of the most cost-effective and efficient marketing strategies […]

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email marketing boost sales existing clients

Boost Sales With Email Marketing to Existing Clients

E-Mail Marketing, Blogs, Content / 6 minutes of reading

While many businesses put the most effort into acquiring new customers, it is crucial to not overlook the potential of your current client base. Your best new clients are your existing clients. By delivering exceptional service to your existing clients, you will unlock new opportunities to invest in acquiring fresh clients. To maximize your success,

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What Are Hard Bounces and What Should We Do with Them?

E-Mail Marketing / 2 minutes of reading

Today we received this question from a client regarding the company’s E-Newsletter mail list: What Are Hard Bounces and What Should We Do with Them? A: When your E-News is rejected by someone’s email server, it’s called a bounce. There are different types of bounces, depending on the reason for the bounce. Keep track of your

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