Social Media

medical marketing patient finds doctor

Why Meta Ads Matter for Medical Marketing: Aligning with the Patient Journey

Medical Marketing, Digital Marketing, Marketing, Social Media / / 5 minutes of reading

Marketing a medical practice on social media is exciting, powerful, and full of opportunity—but it’s very different from promoting everyday consumer products. Medical decisions are personal, often emotional, and almost always require significantly more time and research before a prospective patient is ready to act. As a boutique marketing agency working closely with doctors, specialists, […]

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google ads or social media ads spend

Do We Focus More On Google Ads or Social Media Ads?

Digital Marketing, Medical Marketing, Social Media / / 5 minutes of reading

When it comes to digital advertising, the question of whether to focus more on Google Ads or Social Media Ads often arises. Both platforms have their own unique advantages and can be incredibly effective in reaching a target audience. However, determining which one to prioritize depends on various factors such as budget, marketing goals, and

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A Great Tool for Customer Service: Social Media

Social Media / / 1 minute of reading

Many small businesses view social media as strictly marketing. It’s also a great medium for customer service. In this article Ana Gotter reviews several tools, including Rignite, Sparkcentral and Social Studio, to monitor what customers are saying and offer them the help they need. You can flag problems that need to be resolved, address customer

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Clients Ask: How Do I Create a Facebook Business Page?

Social Media / / 2 minutes of reading

Unlike other social media accounts, Facebook requires each admin to login from their own personal account, as opposed to 1 main business email account that everyone uses. To get around this, you can create a separate login for the business page using a new email address. However, Facebook doesn’t make it easy to switch between

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Blog Post Auto Publish

Social Media Publishing: Share Blog Posts to Your Social Accounts Automatically

Blogs, Social Media, Websites / / 2 minutes of reading

For our clients who have a regular blog, we like to have installed on their CMS website a module or plugin that will auto share blog posts on social media. Our social media marketing campaign management contracts with clients are typically defined by budget and a certain number of posts. Therefore, automating the processes of

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Social Media Marketing

Tips for Boosting Website Traffic with Social Media

SEO, Social Media / / 1 minute of reading

  Social media marketing creates interest in your target audience. It can generate links to your website, thus boosting search engine optimization (SEO) and hence more traffic. This article provides tips to improve SEO through social media. These include developing an engaged target audience, using keywords in social content and by posting links to our

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Social Media Dallas TX

Easy Ways to Edit Images on Your Social Media

Social Media / / 1 minute of reading

Easy design tools can help you create eye-catching images to use in your social media. Maybe you’ve heard of or are already using two popular desktop tools Canva and PicMonkey?  In this article, Donna Moritz of Social Media Examimer presents three additional visual editing tools with new features—Relay, Designfeed and Adobe Spark—and explains how to

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