Digital Marketing

google ads or social media ads spend

Do We Focus More On Google Ads or Social Media Ads?

When it comes to digital advertising, the question of whether to focus more on Google Ads or Social Media Ads often arises. Both platforms have their own unique advantages and can be incredibly effective in reaching a target audience. However, determining which one to prioritize depends on various factors such as budget, marketing goals, and […]

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Online reviews

Why Reply to Online Reviews and Feedback?

Like it or not, your clients and customers base their purchasing decisions on online reviews and feedback. Businesses that don’t respond to customer feedback risk alienating potential clients. On the other hand, businesses that promptly, succinctly, and carefully respond to internet reviews on Google, Yelp, Facebook and more may see an increase in new business

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Google Ads SEO Online Advertising

Why Google Ads? Top 10 Reasons for Paid Search Advertising

Three ways your business can show in SERPs (search engine results pages) when people seek your products and services is through 1) paid advertising, 2) local search and 3) organic search. The first result is from using the Google Ads platform, formerly known as pay-per-click (PPC) advertising. The last two are the result of digital

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