Why Meta Ads Matter for Medical Marketing: Aligning with the Patient Journey

Medical Marketing, Digital Marketing, Marketing, Social Media / December 16, 2025 / 5 minutes of reading

Marketing a medical practice on social media is exciting, powerful, and full of opportunity—but it’s very different from promoting everyday consumer products. Medical decisions are personal, often emotional, and almost always require significantly more time and research before a prospective patient is ready to act. As a boutique marketing agency working closely with doctors, specialists, […]

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Creepy Copywriting: Why Killer Website Content Is the Key to Bringing Your Business Back from the Dead

Marketing / October 3, 2025 / 5 minutes of reading

October is the perfect month to talk about things that send chills down our spine—like outdated websites and lifeless copywriting. If your business or medical practice website hasn’t had a refresh in years, it may be haunting your potential patients or customers more than you realize. Just like a cobwebbed haunted house, stale website content

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Google Ads PPC timing learning optimization

PPC Google Ads Campaigns: Why Timing Is Everything For Optimal Results

Google Ads, Digital Marketing, Marketing / August 7, 2025 / 5 minutes of reading

Google Ads—sometimes referred to as Google PPC—is one of the most powerful digital advertising platforms in the world, trusted by businesses of all sizes to attract new customers and, in the healthcare space, new patients. With billions of searches happening every day, it puts your brand in front of people who are actively looking for

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Small business marketing with storytelling

Storytelling Techniques to Boost Your Small Business Marketing ROI

Content, Marketing, Medical Marketing / November 19, 2024 / 5 minutes of reading

Crafting engaging content is a crucial aspect of small business marketing. As such, finding innovative ways to grab your audience’s attention is vital to boosting your return on investment (ROI). In a highly competitive market, where consumers are bombarded with countless advertisements every day, storytelling has emerged as a powerful tool to capture an audience’s

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Understanding Printing Production: 3 Steps

Printing, Marketing / August 15, 2024 / 4 minutes of reading

Print marketing encompasses an array of materials, including brochures, presentation folders, sales sheets, rack cards, business cards, direct mail pieces, and signage. These printed materials serve as physical representations of a company’s brand and message, enabling effective communication with potential customers. Well-designed marketing materials have the power to engage and captivate audiences, allowing printing to

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local search program help prospects find you

What Is A Local Search Program and How Does It Help Prospects Find You?

Marketing, SEO / July 18, 2024 / 4 minutes of reading

A local search program refers to the process of optimizing your online visibility to ensure that your business or medical practice is easily discoverable by individuals looking for your services in specific geographical areas. It involves various strategies such as creating accurate online citations or listings across different platforms on the internet. Online citations or

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Navigating Your Google Listing During COVID-19

Marketing, SEO / March 24, 2020 / 3 minutes of reading

Each day, COVID-19 is changing how we do business. One day, we may have our doors open, and the next it is required that we work from home and shut our physical doors to all but essential business. No matter what type of business you are—medical, product-related, or service—it is paramount that you are communicating

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Advice on COVID-19 Messaging

Marketing / March 19, 2020 / 2 minutes of reading

As a community, we are all trying to incorporate changes caused by COVID-19 into our working and personal lives. With many businesses temporarily closing, or limiting access to their locations, D Media advises to communicate with customers/clients/patients of any changes to standard business hours and policies. Important information to convey: 1. Are you open for

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FREE Tools for Your Online Marketing

Marketing / December 10, 2016 / 1 minute of reading

Online marketing doesn’t always require a large budget. There are several free tools to consider. In this article Marcia Turner of Forbes reviews five options, including: Facebook Groups Have online conversations directly with your biggest fans—your customers. Google Alerts One of the best online market research tools. Use Google Alerts to get social media content

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Top 10 business communication peeves

Content, Marketing, Social Media / July 30, 2014 / 2 minutes of reading

With “Top 10 Grammar Peeves” circulating the Internet recently, I decided to create my own list of peeves but with a slant on business communication (emails, letters, social media posts, etc.). I know written communication is more informal than it was years ago, but it’s still about presenting yourself in the best possible way—whether communicating

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