Why Meta Ads Matter for Medical Marketing: Aligning with the Patient Journey

Medical Marketing, Digital Marketing, Marketing, Social Media / December 16, 2025 / 5 minutes of reading

Marketing a medical practice on social media is exciting, powerful, and full of opportunity—but it’s very different from promoting everyday consumer products. Medical decisions are personal, often emotional, and almost always require significantly more time and research before a prospective patient is ready to act. As a boutique marketing agency working closely with doctors, specialists, […]

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How to Handle Negative Google Reviews: A Practical Guide for Businesses and Medical Practices

Digital Marketing, Reviews, SEO / November 13, 2025 / 5 minutes of reading

Everyone Gets Negative Google Reviews — It’s How You Handle Them That Counts If you run a business or medical practice, you know how powerful online reputation can be. One bad review can feel personal — and public. But negative Google reviews don’t have to damage your brand if handled strategically. In this article, our

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Google Ads PPC timing learning optimization

PPC Google Ads Campaigns: Why Timing Is Everything For Optimal Results

Google Ads, Digital Marketing, Marketing / August 7, 2025 / 5 minutes of reading

Google Ads—sometimes referred to as Google PPC—is one of the most powerful digital advertising platforms in the world, trusted by businesses of all sizes to attract new customers and, in the healthcare space, new patients. With billions of searches happening every day, it puts your brand in front of people who are actively looking for

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Do We Focus More On Google Ads or Social Media Ads?

Digital Marketing, Medical Marketing, Social Media / September 15, 2024 / 5 minutes of reading

When it comes to digital advertising, the question of whether to focus more on Google Ads or Social Media Ads often arises. Both platforms have their own unique advantages and can be incredibly effective in reaching a target audience. However, determining which one to prioritize depends on various factors such as budget, marketing goals, and

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Why Reply to Online Reviews and Feedback?

SEO, Digital Marketing, Reviews / March 21, 2024 / 3 minutes of reading

Like it or not, your clients and customers base their purchasing decisions on online reviews and feedback. Businesses that don’t respond to customer feedback risk alienating potential clients. On the other hand, businesses that promptly, succinctly, and carefully respond to internet reviews on Google, Yelp, Facebook and more may see an increase in new business

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Why Google Ads? Top 10 Reasons for Paid Search Advertising

Digital Marketing, Google Ads / February 9, 2024 / 4 minutes of reading

Three ways your business can show in SERPs (search engine results pages) when people seek your products and services is through 1) paid advertising, 2) local search and 3) organic search. The first result is from using the Google Ads platform, formerly known as pay-per-click (PPC) advertising. The last two are the result of digital

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