As much as we love Google, unfortunately the search engine doesn’t always let businesses see the exact keywords visitors use to find their websites. This encourages web marketers to pay for Google Adwords in order to test out different keywords for clickthroughs and conversions. However, this article offers four alternative ways to unlock (not provided) […]
How Do Prospects Find Your Business Website? Read More »
Your website is important marketing tool that can lead to increased visibility and more sales. It gives your visitors a good impression of your brand. It makes sense that you spend the time to optimize your website, to make it stand out from the rest. Your site’s content should be mobile-friendly as well as appealing
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Easy design tools can help you create eye-catching images to use in your social media. Maybe you’ve heard of or are already using two popular desktop tools Canva and PicMonkey? In this article, Donna Moritz of Social Media Examimer presents three additional visual editing tools with new features—Relay, Designfeed and Adobe Spark—and explains how to
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Online marketing doesn’t always require a large budget. There are several free tools to consider. In this article Marcia Turner of Forbes reviews five options, including: Facebook Groups Have online conversations directly with your biggest fans—your customers. Google Alerts One of the best online market research tools. Use Google Alerts to get social media content
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Last week I spoke to the Legacy Mastermind group of Dallas women business owners on using Promotions to make your marketing delicious. It was a 1-hour presentation filled with take-away ideas, advice, statistical data and examples. The group gave great feedback and it was very well received. If you know of an organization, networking group,
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Q: Our service-based company has a large staff. Do we need to list ALL our employees on the website Our Team page? A: For businesses that have a large staff, but want to limit the “noise” on their website and instead market with a concise, targeted message, consider drafting a list of criteria to help decide
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Google AdWords has a more to offer than most small business owners realize. In this HubSpot article Samantha Shannon reviews seven little-known ways to manage your campaigns, customize your ads, and improve your targeting. This includes: . Call-Only Campaigns: For businesses who place more value on a phone call than a website visit conversion. Ad
Want Better Google AdWords Results? Check Out These Features! Read More »
Embed from Getty Images To launch or not to launch . . . how to determine if you should join a new social media platform for marketing your business: New social media sites crop up all the time, which can be confusing for business owners in trying to stay on top of marketing in an increasing online
Starting on Yet ANOTHER Social Media Account?! Read More »
Embed from Getty Images Today, online marketing is a necessity for most small businesses. In this article David Brown, CEO of Web.com, says in addition to a website companies may also need to try advertising on Facebook (think: Promoted Posts) and search engines (think: Google Adwords). To get started, he advises to spend a
Where is the Best Place to Advertise Online for Your Business? Read More »
At D Media, we provide both print and online marketing tactics. With the use of electronic forms of proofing methods, the two mediums (print vs. online) often overlap. This brings clients to a variety of valid questions about color and printing. Q: Why do colors in printed pieces look different from colors on my screen
Ink Colors and Printing—common Q & A Read More »