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A Practical Guide for Asking Your Clients, Customers or Patients to Write Google Reviews

Business owners and professional marketers know that Google reviews have become an integral part of digital marketing for companies, medical practices, and veterinary hospitals. It is true that Google reviews play an important role for online validation and local search ranking. Your most impactful and authentic advocate is a happy patient or customer. Furthermore, many prospects will choose whether to do business with you, or not, after reading reputable online reviews.

At D Media, our search engine marketing services include helping clients effectively build better quality and higher quantity Google reviews from clients, customers, and patients. Following these industry secrets and best practices, along with implementing a user-friendly online reviews program, you can successfully secure more Google reviews and valuable feedback based on true customer testimony.

D Media Provides Expert Reputation Management and Online Reviews Services. Contact Us Today!

Make Sure They Like You

The team members on staff assigned to asking customers or patients to post a Google review should be likeable, friendly, and authentic. If you are that person, ask like you mean it and care. Make the client feel comfortable and important. Anything that hints of indifference will be noticed, and your customer will be indifferent, too.

Follow this Script

The following script—with six simple steps—is proven to be effective in asking clients and patients to take the time to write Google reviews. While you do not have to memorize this wording exactly, make sure to hit the key points, and understand why they are important.

STEP 1: Ask for a Google Review

“Later today or tonight or whenever you get a chance, would you mind taking a few minutes to write a review for us on Google?”

It is best to ask at the peak of your client’s happiness. To confirm that they are happy, ask discovery questions like, “How did everything go today?”, “Were you happy with how everything was handled?”, or “Is there anything else I can do for you before you go?”
Ask a lot of patients or customers. Statically speaking, the more you ask, the more reviews you will get.
Specify that you want a Google review. Some customers may post on other review sites, but many will write a review on Google if they know Google is important to you.

STEP 2: Explain the Reason for the Request

“The reason I ask is because when you leave us a review on Google, it helps others learn about [practice name or business name] through your experience with us.”

Patients or customers are 30% more likely to write a review when you give them a reason for the request.

STEP 3: Engagement Matters

“To make this as easy as possible, I’d like to send you an email before you go with a link in it to where you can write your Google review. Is that OK?”

Only send email requests with their permission. In addition to meeting the terms of service, it will help increase the probability of a review.
Send patients an email request while they are standing in front of you, before they check out and leave your office.
Engagement with customers while sending the request increases the likelihood that they will write a Google review. In fact, research from countless participants in our reviews program shows that sending the request while the patient is with you will increase reviews by 400%! This is the most important step you can take to increase review quantity.

STEP 4: Validate the Importance of Their Review

“I want you to know that we are all really looking forward to reading your comments.”

Increase reviews written by letting the user know that you—and/or the doctor/dentist/owner—is looking forward to reading the review.
This psychology works: patients will not want to let you down. In addition, they are more likely to write detailed reviews that they expect the owner/doctor/someone important, will read.

STEP 5: Would You Like a Text with That?

You can ask if the patient/client would also like a text request.

“I can send the request to you by text too. Would you like for me to do that?”

Only send text requests in addition to email requests, not in place of.
Sending a text request without an email request reduces the quantity of reviews written. Customers are less likely to return to a text, and more likely to return to an email. In addition, patients may find it easier to write reviews on their computer when they have more time, vs. on their phones when the text comes in.
Send text requests, just like email requests, only with permission.

STEP 6: Thank You for Your Review

Finally, after customers submit Google reviews, it is important to thank them personally within 24-48 hours. The most effective way to say thank you is with a phone call. Texts, emails and thank you notes are nice too. At the very least, a direct phone call will have the most impact.

Even if they leave a review rating, and do not write comments, thank them. Our experience shows that often those thanked for leaving a star rating will go back and complete the entire review with comments after they are thanked.

Depend on D Media for Google Reviews Advice

Our Digital Marketing Services Help Business Owners, Doctors and Veterinarians

By following this script, your team can feel confident and comfortable asking for Google reviews. And, you will watch the quality and quantity of reviews increase, helping validate your business to more potential customers or patients.

Are you looking for ways to increase your client base and online presence? D Media can help! We offer expertise in search engine optimization, search engine marketing, and social media management, including a review system that is designed to maximize your Google reviews. Contact D Media to partner with you for your company’s tactical marketing needs.