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While browsing an online promo product catalog you will see there are an overwhelming number of items to select. If you search Google for promotional products you will likely be stymied by the number of options available. Even at D Media, we offer one of the largest promotional item selections in the Dallas/Fort Worth area from promo product manufacturers nationwide. However, with years of experience in marketing tactics and promotional products campaigns, we will help narrow down the choices to effectively highlight your brand within your budget.
The perfect promo item, expertly curated by D Media, can yield positive impressions for your business, practice, or organization. So where do you begin? To get inspiration, here are some successful and daring promotional products campaigns that captured public attention. These unique promotional products campaigns are great examples of how a little creativity can build buzz and intrigue around a brand.
Unique Promotional Products Campaigns
1. Domino’s
Domino’s UK sold wipeable, stain resistant onesies. Not only did the money go to charity, but the user could eat pizza in bed without worrying about getting sauce on their pajamas.
2. Aldi
Aldi, a discount grocery store chain, required a quarter to access their shopping carts. They made it easy for customers to always have a 25-cent piece handy by selling inexpensive, branded key chains with a secure pocket for that all-important quarter.
3. Yoga Anyone?
A Yoga Studio in China gave away flexible straws at local juice bars that pictured a yoga practitioner at the flexible part of the straw. How is that for a downward dog?
4. Allstate
Allstate gave away 1,000 branded disaster kits in Oregon in 2019.
5. Colgate
Colgate gave consumers a sweet surprise with lollipops. The stick inside, once the lollipop was finished, was shaped like a toothbrush with the words “Don’t Forget” imprinted on it, reminding candy eaters the importance of brushing after eating sugary sweets.
6. Animal Shelter
Our personal favorite, Miami-Dade Animal Shelter created side view mirror car decals aka “Mirror Mates” with branding and pictures of adoptable dogs sticking their heads out of car windows. These were applied to cars at local parks for potential pet adopters to see.
How to Get Started on Your Promotional Products Campaigns
Step 1: Plan In Advance
More complex promos take time. Since unusual promos can take 10-15 days, plus shipping from the manufacturer, avoid leaving it to the last minute. In addition, you can save money by purchasing overseas items. you can’t imagine the number of times we’ve received calls or emails from clients who need an urgent promo product and they just didn’t plan ahead.
Step 2: Define the Purpose
What is your overall goal for your promotional product campaigns? What do you want it to accomplish for you? Here’s some ideas:
- Insert to create “lumpy” direct mail that gets noticed,
- Inspire users to visit your website to complete the giveaway,
- Simply create awareness for your brand or product.
Step 3: Define Your Audience
Who is the audience you are most trying to reach? What kinds of promotional items would this target group most value, keep or tweet about?
Step 4: Create Your Message
What do you most want to communicate to your target audience? How will your promotional products campaigns help you do this? You can also coordinate a “theme” with the promo items that relates to your message in some way.
Step 5: Plan Distribution
How will you accomplish distribution? Are you visiting with customers personally to give them the promo as a leave-behind? Are you sending these items in a direct mail campaign? Sometimes it helps to think about the last step first.
Are You Feeling Inspired?
Did these unique items spark ideas for your company’s next promotional product campaigns? D Media has the creativity and knowledge to make your promotional item get noticed. Visit our promo product catalog online. We are excited to share how promo items can build your brand and make your business stand out from the competition.