Three ways your business can show in SERPs (search engine results pages) when people seek your products and services is through 1) paid advertising, 2) local search and 3) organic search. The first result is from using the Google Ads platform, formerly known as pay-per-click (PPC) advertising. The last two are the result of digital […]
Why Google Ads? Top 10 Reasons for Paid Search Advertising Read More »
How much of a role does personal preference play in small business marketing? Even for larger corporations the business brand can be inherently connected to the identity of its CEO, president, or practice owner. Think Dave Thomas of Wendy’s or Steve Jobs of Apple. For small business owners, their practice is often an extension of
A Practical Guide for Asking Your Clients, Customers or Patients to Write Google Reviews Business owners and professional marketers know that Google reviews have become an integral part of digital marketing for companies, medical practices, and veterinary hospitals. It is true that Google reviews play an important role for online validation and local search ranking.
How to Increase Quantity and Quality of Your Google Reviews Read More »
There is a huge amount of information to absorb for companies looking to advertise with promotional products. It can be overwhelming to pick the right one! How do you select the best Dallas promotional products? Every year, The Advertising Specialty Institute (ASI) publishes a Global Ad Impressions Study regarding promotional products usage research. In this
If you have a WordPress website for your business, then you probably utilize some plugins, too. Plugins are custom add-ons that enable small business owners to tailor their website with specific features and functions. There are plugins for almost anything you can imagine. This includes but is not limited to calendars, contacts, security and backups.
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Q: “I am printing a professional, full-color, high-end brochure for our business. What kind of print proof or press proof can I expect from the printing company? What proofing method is best?” A: Here is an overview of the types of print proofs you may receive from your printing company. Types of Print Proofs 1)
Print Proof, Prepress Proofing: Client Questions Answered Read More »
It’s likely that you’re aware of the fact that a URL beginning with “https” indicates a website is protected by an SSL certificate, meaning that any communication between your computer and the website is done so in a secure manner. However, the inner workings of this process and its significant importance may not be common
SSL Certificate: Is Your Website Secure? Read More »
Clients continually ask us for advice on best practices for getting customer reviews on their website. In addition, they need direction for getting customers to leave reviews on sites like Google, Yelp, Healthgrades, Angie’s List and more. Logically, businesses want to differentiate between “satisfied” and “not satisfied” customers. Companies want happy customers to visit public
Is Review Gating Allowed for Google Reviews? Read More »
Trade shows, marketing events and expos are a great way to expose your business to a huge number of potential clients and customers. Here are a few tips to make the most out of your time and money. Target – Only choose events that advertise and cater to your target market. A large expo may
Trade Show Marketing: 10 Tips Read More »
Printed materials such as brochures, presentation folders, business cards, letterhead and other marketing collateral give potential clients an important first impression about your business. Since great collateral materials can impact your business’s success, why leave these to just any printing company? Choosing a printer to meet your needs is important. That’s why we’ve created a
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