New Media Specialist
Companies have to be where their customers are and talk when their prospects are listening. Today, it is imperative that businesses incorporate new media initiatives into their overall business strategy. Companies are successfully using new media to drive sales, build traffic, hire employees, build a community, and create positive, well-known brands.
So, how do traditional marketing and communication strategies synch with new media? Are they competing forces or can they work together? What is the cost? How much time is required? These are precisely the questions Michael Johnstone is adept at answering. His expertise in new media, software applications, and business operations make him a highly respected new media consultant and advocate.
Johnstone advances a client’s success because he has done the research himself—or has first-hand experience. He customizes solutions to fit the needs of the client; he doesn’t simply propose the coolest technology.
Leveraging his deep background in technology with a well-grounded acumen for business strategies, Johnstone is part business advisor, part communications strategist, and part social media cheerleader. He specializes in helping clients incorporate website services and new media into their business strategies, business applications, and operational planning. Account experience includes: Mobil, MicroTRAK GPS, IPA, Convey Computer, USP Labs, and Matrix Network.