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Our blog, D Brief, shares succint expert advice, trends, tips, and ideas for marketing communications tactics—focusing on print, Web, social media, and promotional products—from a corporate visual identity perspective. We welcome your thoughts so we can learn from each other.

D Note: “Weird”

22 October 2012

“I used to think anyone doing anything weird was weird. Now I know that it is the people that call others weird that are weird.”
– Paul McCartney,
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Logos with invisible background

18 October 2012

Client question of the day:
“I have never been able to get our logo to have a clear background instead of white. How can I make the logo look… Read more+


Does your website need a do-over?

11 October 2012

In today’s competitive market the question is not “Should we have a website?” but “When should we redo our website?”
When embarking on the re-design journey, consider these… Read more+


7 marketing mistakes that make us moan

18 September 2012

We know you’re busy running your company, managing your department, or launching that new service/product offering. But please try to avoid these common marketing mistakes. If you can’t,… Read more+


Why blog for business?

23 August 2012

Blogs are increasingly being used as a business tool. Blogs help:
Improve your site’s SEO to grow website traffic,
Show that your site offers fresh, new content regularly,
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How to save $ on print: Plan ahead (Tip #2)

16 July 2012

Some clients wait until the last moment to order printing. They have a trade show on Friday and wait until Tuesday to place their print order. Because of… Read more+


How to save $ on print: Ask questions (Tip #1)

25 June 2012

To be cost-efficient with print orders, ask questions up front about things that affect printing costs, such as:
paper and ink materials
color conversion
color-matching
bleeds
turn time
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New Facebook Timeline for Pages: Features and tips

10 May 2012

The NEW Facebook Timeline for Pages, installed March 31, 2012, provides a medium to communicate with your clients and prospects that “LIKE” your page or become a “FAN.”
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Top 10 business communication peeves

30 April 2012

With “Top 10 Grammar Peeves” circulating the Internet recently, I decided to create my own list of peeves but with a slant on business communication (emails, letters, social… Read more+


Color resource!

25 April 2012

Need color combination inspiration for your new website or marketing piece?
Visit: http://design-seeds.com/index.php/search
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