Our blog, D Brief, shares succint expert advice, trends, tips, and ideas for marketing communications tactics—focusing on print, Web, social media, and promotional products—from a corporate visual identity perspective. We welcome your thoughts so we can learn from each other.
Online marketing doesn’t always require a large budget. There are several free tools to consider. In this article Marcia Turner of Forbes reviews five options, including:
Facebook… Read more+
Small businesses benefit from online marketing over traditional promotion because the former is often more cost-effective and shows results. Blogging can even help your businesses boost search… Read more+
Today we received this question from a client regarding the company’s E-Newsletter mail list: What Are Hard Bounces and What Should We Do with Them?
A: When your… Read more+
For our clients who have a regular blog, we like to have installed on their CMS website a module or plugin that will auto share blog posts… Read more+
Thanks to our client Good Life Family Magazine for this question:
Q: How can we show our Twitter feed on our website and control the length or number… Read more+
Google AdWords has a more to offer than most small business owners realize. In this HubSpot article Samantha Shannon reviews seven little-known ways to manage your campaigns,… Read more+
Many small businesses view social media as strictly marketing. It’s also a great medium for customer service. In this article Ana Gotter reviews several tools, including Rignite,… Read more+
With an e-commerce website, gaining customers’ trust and delighting them to the point of loyalty is a key factor in your site’s success. Trust, in fact, has… Read more+
Q: “We are ordering giveaways for a trade show. How many of our selected promotional product do we need to order?”
A: “To determine how many giveaways to… Read more+
Social media marketing creates interest in your target audience. It can generate links to your website, thus boosting search engine optimization (SEO) and hence more traffic. This… Read more+