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Our blog, D Brief, shares succint expert advice, trends, tips, and ideas for marketing communications tactics—focusing on print, Web, social media, and promotional products—from a corporate visual identity perspective. We welcome your thoughts so we can learn from each other.

What Are Hard Bounces and What Should We Do with Them?

28 September 2016

Today we received this question from a client regarding the company’s E-Newsletter mail list: What Are Hard Bounces and What Should We Do with Them?
A: When your… Read more+

Social Media Publishing: Share Blog Posts to Your Social Accounts Automatically

20 September 2016

For our clients who have a regular blog, we like to have installed on their CMS website a module or plugin that will auto share blog posts… Read more+

Easy Way to Show Tweets on Your Website

30 August 2016

Thanks to our client Good Life Family Magazine for this question:
Q: How can we show our Twitter feed on our website and control the length or number… Read more+

Want Better Google AdWords Results? Check Out These Features!

25 August 2016

Google AdWords has a more to offer than most small business owners realize. In this HubSpot article Samantha Shannon reviews seven little-known ways to manage your campaigns,… Read more+

A Great Tool for Customer Service: Social Media

22 August 2016

Many small businesses view social media as strictly marketing. It’s also a great medium for customer service. In this article Ana Gotter reviews several tools, including Rignite,… Read more+

7 Tips for Creating an E-Commerce Website Your Users Will Trust

25 July 2016

With an e-commerce website, gaining customers’ trust and delighting them to the point of loyalty is a key factor in your site’s success. Trust, in fact, has… Read more+

Quick tip: How many giveaways to order for a trade show?

20 July 2016

Q: “We are ordering giveaways for a trade show. How many of our selected promotional product do we need to order?”
A: “To determine how many giveaways to… Read more+

Tips for Boosting Website Traffic with Social Media

12 July 2016

Social media marketing creates interest in your target audience. It can generate links to your website, thus boosting search engine optimization (SEO) and hence more traffic. This… Read more+

How Do Prospects Find Your Business Website?

8 July 2016

As much as we love Google, unfortunately the search engine doesn’t always let businesses see the exact keywords visitors use to find their websites. This encourages web… Read more+

Optimize Your Website to Improve Brand Visibility

6 July 2016

Your website is important marketing tool that can lead to increased visibility and more sales. It gives your visitors a good impression of your brand. It makes… Read more+