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Our blog, D Brief, shares succint expert advice, trends, tips, and ideas for marketing communications tactics—focusing on print, Web, social media, and promotional products—from a corporate visual identity perspective. We welcome your thoughts so we can learn from each other.

How Safe Are Your Employees?

1 June 2017

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The National Safety Council encourages businesses to get involved in National Safety Month. Held each June, the goal of National Safety Month… Read more+

FREE Tools for Your Online Marketing

10 November 2016

Online marketing doesn’t always require a large budget. There are several free tools to consider. In this article Marcia Turner of Forbes reviews five options, including:
Facebook… Read more+

Can Blogging Help Your Business?

27 October 2016

Small businesses benefit from online marketing over traditional promotion because the former is often more cost-effective and shows results. Blogging can even help your businesses boost search… Read more+

What Are Hard Bounces and What Should We Do with Them?

28 September 2016

Today we received this question from a client regarding the company’s E-Newsletter mail list: What Are Hard Bounces and What Should We Do with Them?
A: When your… Read more+

Social Media Publishing: Share Blog Posts to Your Social Accounts Automatically

20 September 2016

For our clients who have a regular blog, we like to have installed on their CMS website a module or plugin that will auto share blog posts… Read more+

Easy Way to Show Tweets on Your Website

30 August 2016

Thanks to our client Good Life Family Magazine for this question:
Q: How can we show our Twitter feed on our website and control the length or number… Read more+

Want Better Google AdWords Results? Check Out These Features!

25 August 2016

Google AdWords has a more to offer than most small business owners realize. In this HubSpot article Samantha Shannon reviews seven little-known ways to manage your campaigns,… Read more+

A Great Tool for Customer Service: Social Media

22 August 2016

Many small businesses view social media as strictly marketing. It’s also a great medium for customer service. In this article Ana Gotter reviews several tools, including Rignite,… Read more+

7 Tips for Creating an E-Commerce Website Your Users Will Trust

25 July 2016

With an e-commerce website, gaining customers’ trust and delighting them to the point of loyalty is a key factor in your site’s success. Trust, in fact, has… Read more+

Quick tip: How many giveaways to order for a trade show?

20 July 2016

Q: “We are ordering giveaways for a trade show. How many of our selected promotional product do we need to order?”
A: “To determine how many giveaways to… Read more+