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Our blog, D Brief, shares succint expert advice, trends, tips, and ideas for marketing communications tactics—focusing on print, Web, social media, and promotional products—from a corporate visual identity perspective. We welcome your thoughts so we can learn from each other.

Trade show success: Pre-show marketing

Success with your tradeshow starts with pre-show marketing. The goal is to drive attendees to your booth. Many attendees will make a list of booths they plan to visit before they arrive at the event.

Pre-show Direct Mail

Trade Show Marketing: Scratch-off PostcardGet your prospects to your booth: Scratch-off postcards have proven to be hihgly effective. The chance to win motivates attendees to stop by your booth. The postcard informs attendees that the prize is only valid if they perform the scratch off while inside the booth. While attendees discover their prize, you and your sales team have time to deliver your 30-second pitch.


The four-color process scratch-off postcard lets attendees know where to find you on the show floor. And it qualifies for the lower postcard postage rate.

Capture Contact Information

Offer attendees a 2nd chance to win via a drawing for any prizes not claimed at the show. Drawings, requiring contact data, are a great way to conduct post-show marketing and build your prospect list.

D Media can help boost your trade show success with:

  • Scratch-off postcard design
  • Printing and mailing services
  • Branded promotional product prizes
  • Giveaways at the trade show
  • Trade show booth design and production, including banners, table skirts, backdrops and more

Please contact us to request a quote, or visit our promotional products site for ideas.


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17 July 2013