Our blog, D Brief, shares succint expert advice, trends, tips, and ideas for marketing communications tactics—focusing on print, Web, social media, and promotional products—from a corporate visual identity perspective. We welcome your thoughts so we can learn from each other.
A good tagline gives clients a reason to choose you. It must communicate what makes you special. Rhythm, alliteration, cleverness and clarity are important, but it’s constant repetition that will build your brand. Read the full article.