Our blog, D Brief, shares succint expert advice, trends, tips, and ideas for marketing communications tactics—focusing on print, Web, social media, and promotional products—from a corporate visual identity perspective. We welcome your thoughts so we can learn from each other.
Which is right for your business, pay-per-click (PPC) advertising or search engine optimization (SEO)? That depends on a number of factors, including your time scale. Pay-per-click may deliver faster returns if your keywords are a good fit, but SEO can provide a tremendous impact if you have the budget and patience to wait six months or so for results. Check out this article that explains the difference.