Our blog, D Brief, shares succint expert advice, trends, tips, and ideas for marketing communications tactics—focusing on print, Web, social media, and promotional products—from a corporate visual identity perspective. We welcome your thoughts so we can learn from each other.
Online marketing doesn’t always require a large budget. There are several free tools to consider. In this article Marcia Turner of Forbes reviews five options, including:
Have online conversations directly with your biggest fans—your customers.
One of the best online market research tools. Use Google Alerts to get social media content and come up with new ideas for blog posts.
Get the attention of busy reporters by pursuing publicity opportunities.
Tool to learn more about your prospects and customers, including who they are, what they buy, why they buy it, and more. Create a quick survey that can be presented via email or on social media. Then use the responses to make adjustments and earn more of their business.
Produce short videos, even by using your smart phone, on topics your customers want to know more about and therefore position yourself as an industry expert.